Nvidia rivals Intel and Apple with PC AI chip
Nvidia (US:NVDA) unveiled a new AI chip especially designed to run on PCs as it bets on growing consumer demand.
The RTX Spark chip will include a Blackwell graphics processing unit (GPU) and an Nvidia Grace central processing unit (CPU). The chip, which is being designed in collaboration with Taiwanese company MediaTek, is being promised to “reinvent” the PC.
Currently, AI models are run on cloud computing servers, but there is a race to design chips that can run the models “locally” on PCs and smartphones. Apple (USAAPL), Qualcomm (US:QCOM) and Intel (US:INTC) are all designing chips for this reason, and now Nvidia has joined the competition.
“For 40 years, you launched apps. Click. Type. With RTX Spark and Microsoft Windows, you ask, and the PC does the work,” said Nvidia chief executive Jensen Huang.
Nvidia is increasingly designing chips for more specific AI tasks. The GPU was a general-purpose chip that could be used for many tasks, including AI. Its flexibility was part of the reason for Nvidia’s success.
The RTX Spark, though, follows the unveiling earlier this year of a language processing unit (LPU), a low-latency chip designed to meet the specific demands of AI agents.




