Scottish TV channel STV Group (STVG) said group revenue for 2025 is expected to come in at the top end of ÂŁ165-180mn guidance, with adjusted operating profit in line with consensus of ÂŁ11.4mn.
This is despite total advertising revenue (TAR) for the fourth quarter expected to fall around 10 per cent year on year, with full-year TAR also down by the same amount. STV Studios, its production arm, closed the year with an order book of ÂŁ33mn, down from ÂŁ40mn in August.
Chief executive Rufus Radcliffe said the difficult conditions in advertising and commissioning markets have carried on into early 2026. Still, he noted the upcoming 2026 FIFA World Cup provides “an important event for advertisers and viewers alike”.
Management added STV was on track to hit its cost savings target for this year. The group aims to cut ÂŁ2.5mn costs, on top of its previous ÂŁ5mn run rate target by the end of 2026. Net debt is expected to be at the lower end of its ÂŁ45-50mn guidance range by year-end.




