Newly released forecasts from UK-listed bookmakers Rank Group (RNK), Entain (ENT), Evoke (EVOK), and US-listed Flutter (US:FLTR) count the cost of Rachel Reeves’ tax rises in the millions.
Ladbrokes-owner Entain said it was expecting an additional £200mn in annual costs for its UK and Ireland online business, as a result of the move. Analysts at Berenberg said it could be even higher, suggesting a total of £233mn before any mitigation measures were taken into account.
The company said it would immediately cut back marketing and promotion activities, which it hoped could offset up to 25 per cent of the impact.
Meanwhile, Paddy Power-owner Flutter said it expected higher duties to result in a $320mn hit to its 2026 adjusted Ebitda, with the cost increasing to $540mn in 2027, as the boosted remote sports betting levy comes into force.
Casino operator Rank Group also confirmed it was anticipating a negative operating profit impact of £40mn, and is assessing what measures could be taken to mitigate the effects of the tax increase.
The Office for Budget Responsibility said it expected the tax hikes to result in behavioural changes among consumers, which could hit gross gaming yields by up to a third. This is because operators are likely to pass on as much of the additional cost to customers as possible, either by raising prices or reducing payouts.




