Card Factory (CARD) shares shed a fifth of their value after the greetings card and gift seller issued a surprise profit warning, blaming “soft high street footfall”.
The FTSE 250 company said it was “an inescapable fact” that shaky consumer confidence had hit shopping behaviour, and that the pressures had persisted “into our most important trading period”.
As a result, the company lowered its full-year guidance for adjusted profit before tax to ÂŁ55mn-ÂŁ60mn.
Broker Panmure Liberum downgraded its buy recommendation on the news, citing “no near-term catalysts” for improvement, and “differential performance to peers”. The warning came just two days after a strong set of interim results from online rival Moonpig (MOON).
However, the board confirmed that it still expects to declare a progressive full-year dividend, in line with the company’s stated capital allocation policy.




