Next (NXT) has revealed its first quarter (Q1) full-price sales were 6.2 per cent up on the 2025 comparator. It had been guiding for a 4 per cent increase, so the sales beat equates to a £28mn uplift. The positive showing reflects “exceptionally strong growth in the first five weeks of the year (11.8 per cent).
The ongoing Iranian conflict has lumbered Next with an extra £47mn in costs this year due to higher fuel prices and disruption to global supply chains. Consequently, it will need to raise prices in some of its international locales, although, as things stand, it won’t need to raise prices in the UK and Europe.
The cost increases have been fully mitigated by the price hikes, margin gains from factory gate prices, and various other cost savings, Next said. Management has raised the 2026/27 pre‑tax profit guidance by £8mn to £1.21bn.




