Shares in Burberry (BRBY) jumped 5 per cent this morning after the British fashion house reported better than expected third-quarter sales, with growth in China doubling on the previous quarter.
Retail revenue rose 3 per cent at constant exchange rates to £665mn, ahead of analysts’ forecasts of £658mn and a clear quarter on quarter improvement. Management pointed to strong demand in its core “hero” categories, including coats and scarves.
Geographically, Greater China was the fastest-growing region, with comparable store sales up 6 per cent. Asia Pacific followed with 5 per cent growth, while the Americas posted a 2 per cent increase. Performance in Europe, Middle East, India and Africa was flat, with an ongoing decline in tourist spending.
Looking into 2026, management said it expects adjusted operating profit for 2026 to come in broadly in line with market expectations. Company-compiled consensus forecasts adjusted operating profit of ÂŁ149mn, which would represent a fivefold increase on last year.




