The Competition and Markets Authority has launched investigations into online pricing practices used by eight businesses, including electrical products retailer Marks Electrical (MRK), as well as ticket resellers Stubhub (US:STUB) and Viagogo.
The CMA said its investigation will look into drip pricing and the use of “misleading countdown timers†aimed at pressurising shoppers into making purchases. Other companies being investigated include the AA Driving School, BSM Driving School, Gold’s Gym, Appliances Direct and Wayfair (US:W).
The authority also said it was taking a “two-tier†approach to its work by sending advisory letters to 100 more businesses in 14 sectors spelling out their responsibilities under the new Digital Markets, Competition and Consumers Act.
In response, Marks Electrical said it was “proactively engaging with the CMAâ€.
“We pride ourselves on transparency, clear pricing, and providing services that customers consistently value,†the company said.
Marks Electrical listed on AIM in November 2021. Since then, its shares have more than halved in value. Last week, the company reported a 10 per cent decline in revenue for the six months to September of £53mn, but halved its operating loss to £543,000.




