S4 Capital (SFOR) downgraded its net revenue outlook for the second time this month, with Martin Sorrell’s digital advertising agency now expecting like-for-like net revenue to fall just below 10 per cent in 2025, compared with the previously guided upper single-digit drop.
Even after ongoing cost cuts, that worse-than-expected revenue decline is set to flow through to the bottom line: operational Ebitda is now forecast at ÂŁ75mn, below the ÂŁ81.6mn company-compiled market consensus.
Management blamed lower project-based revenue, client caution and a slower ramp-up of new business wins. The one area of stability was the balance sheet, with S4 maintaining its ÂŁ100-140mn year-end net debt target. The shares fell 7 per cent to 16.4p.
M&C Saatchi (SAA) was the second agency on the day to warn on profits, after revealing that an unprecedented US government shutdown had hit its high-margin Issues division, which normally delivers a chunky share of fourth-quarter revenue and profit.
As a result, the company now expects a like-for-like net revenue drop of around 7 per cent for the 2025 financial year, or 1.5 per cent excluding Australia, and operating profit of between ÂŁ26mn and ÂŁ28mn. That implies a margin of around 12.5 per cent and 13 per cent, falling short of guidance given at the half-year.
The Australian arm is still in turnaround mode after a sharp slump during the first half, with restructuring and management changes under way. To soften the blow, the board has committed to launching a ÂŁ5mn share buyback programme over the next 12 months.
Management said the Issues division should return to double-digit growth in 2026 once US public sector work goes back to normal. Even so, the shares fell as much as 12 per cent in early trading before recovering slightly to 115p.




